Beauty Trends: What's Really Behind Them

The beauty industry loves trends. Social media floods our feeds daily with new secret recipes for eternal youth, radiant skin, and perfect contours. But which of these hype products deliver on their promises – and which are more placebo than power?

We're taking a closer look at some of the hottest beauty trends.

Collagen powder

What is that?
Collagen powder is a dietary supplement that promises to strengthen skin, hair and nails and reduce wrinkles.

What it promises
Smoother skin, more elasticity and a youthful glow – supposedly from within.

The truth
Although some smaller studies suggest that collagen supplements may improve skin elasticity, the overall body of research is thin and often funded by the manufacturers of these powders.

It remains unclear how much of the ingested collagen actually reaches the skin, and long-term effects have not been sufficiently studied. Furthermore, not all collagen is created equal: the quality of the product plays a significant role in its absorption and effectiveness in the body.

Many products contain either inferior types of collagen or only minimal amounts of the advertised active ingredient – ​​often too little to actually achieve a visible effect.

Anyone relying on collagen should have realistic expectations. A miracle cure? No. A small boost that, with regular intake and high quality, can have a positive effect? ​​Perhaps.

Evaluation

Enjoy with caution.

Red Light Therapy

What is that?
Red light therapy uses LED light in the red wavelength range to stimulate skin cells to regenerate.

What it promises
Fewer wrinkles, more glow, faster healing of skin problems.

The truth
There is actually a fair amount of science behind this. Red light therapy does indeed have biologically beneficial effects, such as stimulating collagen production – but only with very specific light wavelengths, doses, and application times.

Many home devices do not reach these parameters. If used incorrectly or at too high an intensity, red light can cause skin irritation, burns, or pigmentation changes.

Dermatologists recommend paying attention to quality and proper usage instructions when using at-home devices. It is advisable to consult a doctor before use, especially if you have sensitive skin or pre-existing skin conditions. The high price of many devices is often only justified if they are used correctly and safely.

Evaluation

More than just a trend, but be careful when using it!

Mouth Taping

What is that?
Mouth taping involves taping your mouth shut at night in order to breathe through your nose.

What it promises
Improved sleep quality, more beautiful skin through better oxygen exchange.

The truth

The idea of ​​promoting nasal breathing makes sense – but mouth taping also carries risks: Those who suffer from sleep apnea, narrowed airways or nasal problems without realizing it can risk serious health damage.

The method has hardly been scientifically investigated, and individual reports on social media are no substitute for medical studies. Experts warn: Simply taping your mouth shut without medical consultation can do more harm than good and is definitely just a trend that has spread via social media.

Evaluation

Trend without scientific results

 

Ice Water Facials

What is that?
Immersing the face in ice-cold water, usually in the morning, to "wake up" the skin.

What it promises
Instant firming, fresh complexion, smaller pores.

The truth
Ice water can temporarily reduce swelling and revive the skin. However, it has no long-term effects on skin structure. Ideal for a quick refresh, but nothing more.

Those who regularly expose themselves to extreme cold (e.g., ice water baths) risk skin irritation, capillary damage, or redness. As a daily ritual, ice water baths are therefore more about show than sound science.

Evaluation

Trend. A quick pick-me-up, but not a long-term miracle.

Face Yoga

What is that?
Special exercises for facial muscles, designed to provide firmer contours, similar to a workout.

What it promises
Fewer wrinkles, more firmness and natural lifting effects.

The truth

Face yoga sounds charming, but again, it's hardly scientifically proven. While targeted exercises can strengthen facial muscles, there's no evidence for dramatic wrinkle reduction or genuine lifting effects. It's a nice supplementary measure, but unfortunately overrated as an anti-aging miracle. And: The results are subtle and require patience – so it's not for the impatient!

Evaluation

Helpful for support, but it doesn't work miracles.

Trend or self-care.

As you can see, beauty trends are tempting, but not every hype lives up to its promises. Many of these trends – especially when it comes to products – are spread through paid advertising, often supported by influencers and celebrities.

If you enjoy a trend and it makes you feel good, there's nothing wrong with trying it out. However, it's important to remain critical and do your research beforehand. The true benefits of many trends are often short-term, and without proper application, they can sometimes do more harm than good. With a healthy dose of skepticism and accurate information, though, there's nothing wrong with occasionally following a trend.

your reBELLE

Mirja